What is the reason why generalist brands like FIAT and Renault acquired small companies like Abarth, Gordini and Alpine? To find an answer to this question, many will think about the excitement of racing. Or even in the simple joy of doing something daring for the mere joy of doing it.
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However, both FIAT and Renault are brands focused on series production. Complex business structures where nothing is left to chance, maximizing investment to achieve the best possible economic result.Īn area where everything emotional or irrational a priori only exists as long as it contributes to large-scale manufacturing and mass sale. Parameters opposite to those defined by small sports trainers such as Abarth, Gordini and Alpine. So how is it possible that they all got absorbed between 19? Well, precisely because, although it sounds paradoxical, its activity is a perfect complement to any generalist brand. Something that summed up very well Jean Redele -founder of Alpine- when he sentenced “Racing is the best way to test production cars. And rallies are the best to sell ”.Ī thought where two issues are evident. The first is that the technological potential of a small racing team pushes each car to its limits, thus being perfect design agents for improving future series products. #Gt legends renault gordini sounds series Legends Cars by Trellet.mod Lola T70 Mk3B Matra Simca MS650 Mercedes-Benz W196 Monoposto 1955 Mercedes-Benz W201 190E 2.5-16 Evo II DTM Nissan GTR R35 Nissan Skyline 2000 GTR Opel Manta B Peugeot 205 Pontiac GTO Porsche 906/8 + 911RSR Sound ATTENTION You need this 911RSR Sound, else you haven't one.
The second is that the effort invested in winning the races reverts to improving sales.
Giving a prestigious image to brands that, otherwise, would only be seen as factories of simple family utility vehicles. #Gt legends renault gordini sounds series.
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